Our Approach

Our ingredient philosophy is pure & simple – every ingredient that touches our little one’s delicate skin has to be edible.

Whether it's direct extracts sourced from food-grade and herbal origins or commonly used additives approved for safe consumption in food and pharmaceuticals, our focus remains unwavering: always all good!

With each product we create, we're dedicated to providing you and your little one with the assurance of effectiveness and peace of mind. You don’t have to be a scientist to read our labels, you just need to enjoy the moments that matter and simply adore more.

What sets us apart from the rest?

Non-edible naturals

they don’t have to be toxic to be harmful. Many plants can cause mild irritations when they enter our system or are simply difficult for the body to digest and eliminate.

Chemicals 

no need to say much here,  but they're not just about causing instant harm; they can stick around in your system for years, leading to long-term risks.

Our ingredients

Sweet Almond Oil

This vitamin-rich oil (A, B2, B6 and E) is also rich in natural emollients that nourish, moisturize and protect baby skin, while being gentle enough for even the most sensitive of our little ones.

Oats Aminos

Oat Aminos is our proudest discovery! They produce the foaming and cleansing effect of our one-of-a-kind baby wash & shampoo product and are much gentler than the harsh surfactants used in regular baby shampoos.

Rose Water

The benefits of rose water are numerous - no wonder it`s found in almost every Indian household. It`s wonderful for hydrating and soothing the skin and has anti-bacterial and anti-inflammatory properties. And it comes straight from the infamous Rose Valley in Bulgaria.

Potassium Sorbate

A commonly employed preservative found in foods and beverages and also found in berries. It protects our formula and prolongs its shelf life.

Probiotic

Lactobacillus Ferment derived from Soymilk is one of the healthy bacteria commonly known as the probiotic used for production of yogurt. It restricts the growth of other bacteria around it, thus protecting both baby skin and our formulas from unhealthy micro invaders.

Sunflower

Few people know that the sunflower oil is loaded with omega-6 and other essential fatty acids with proven efficiency against skin infections and rashes, including dermatitis. It is also rich in vitamins A, D and E, as well as lecithin and carotenoids that are also beneficial for babies.

Sodium Phytate

Derived from corn, this plant-based, edible substance is abundant in cereals, legumes and seeds and serves as a powerful chelating agent in our formulas.

Glyceryl

Contributes to the gentle consistency of the product, gives it a velvety smoothness and helps to easily and quickly absorb into the skin.

Acacia Senegal Gum

A common food additive used as an edible stabilizer and viscosity controller in several industries and is most popular in the Middle East for making a famous gelato-like dessert.

Sodium Benzoate

Another widely used food preservative found in many fruits, mostly berries. It supports potassium sorbate in protecting our formula.

Citric Acid

A weak organic acid occurring naturally in all citrus fruits. It not only gives the sour taste of lemons, limes and grapefruits, but also acts as a very strong preservative and chelating agent. It also works miracles for treating skin problems like mild acne.

Radish Root

Everybody likes this crunchy salad vegetable, but very few people know that during fermentation, it releases a powerful preservative agent that is able to replace the harmful parabens and phenoxyethanols used widely in skin care products.

Vegetable Glycerin

Glycerin is a so-called humectant - it attracts and seals the moisture onto the skin so it doesn’t escape. This is essentially important for babies as their skin loses moisture much faster than adult skin.

Vitamin E

Derived from vegetable oils α-Tocopherol is the main form of vitamin E that favorably absorbs into human skin. It’s widely used as a food additive, and in our products, it serves as a strong antioxidant.

Arugula Leaf Extract

Arugula extract is a rich source folate (a key B vitamin) that helps reduce the buildup of the nasty blood chemical homocysteine. It also has anti-bacterial properties.

Xanthan Gum

Derived from corn - few people know its name, but we’ve all tasted this form of sugar, found in popular salad dressings and sauces. It’s a food additive that prevents oil separation and stabilizes an emulsion. It’s also a powerful thickening agent that supports the Arabic Tree Gum to sustain the viscosity of our formulas.

Coconut Fruit

Extracted from the kernel (copra) of the coconut, this ingredient is rich in healthy fatty acids, proteins, B vitamin complex.

Jojoba Oil

Jojoba Oil is a natural emollient which is specifically suitable for babies with super sensitive and rash-prone skin. Widely used for baby massages, it also has strong healing and soothing properties.

Chicory Root

Inulin is a natural polysaccharide belonging to the dietary fibers class. Similar to glycerin it is also a humectant since and attracts & retains water into the skin, thus keeping it well moisturized, soft and smooth.

Avocado

This nourishing plant oil is packed with essential fatty acids that hydrate and soften the skin while protecting it from moisture loss and dehydration. Rich in vitamins A, B, C, D, and E, as well as minerals. Additionally, avocado oil reduces inflammation and soothes dry, itchy skin, making it an excellent choice for dry, sensitive, or problematic skin.

Ceteryl

Contributes to the gentle consistency of the product, gives it a velvety smoothness and helps to easily and quickly absorb into the skin.

Lavender Essential Oil

Essential oils are nature’s finest fragrances, but their benefits certainly do not end there. Lavender oil is especially beneficial to newborns as it induces healthy sleep and relieves anxiety & stress. It also relieves pain and helps treat baby acne and eczema.

Pot Marigold

Calendula Flower is a very good natural moisturizer for deeply dried-out baby skin. It helps relieve the pain from irritated areas and works well on soothing and healing them.

Coconut Milk

This super oil not only nourishes, hydrates and softens baby skin, but also supports its development with the help of its strong antibacterial and anti-fungal properties. Coconut oil is thick and acts as a barrier to the outside irritants.

Sweet Almond Oil

This vitamin-rich oil (A, B2, B6 and E) is also rich in natural emollients that nourish, moisturize and protect baby skin, while being gentle enough for even the most sensitive of our little ones.

Oats Aminos

Oat Aminos is our proudest discovery! They produce the foaming and cleansing effect of our one-of-a-kind baby wash & shampoo product and are much gentler than the harsh surfactants used in regular baby shampoos.

Rose Water

The benefits of rose water are numerous - no wonder it`s found in almost every Indian household. It`s wonderful for hydrating and soothing the skin and has anti-bacterial and anti-inflammatory properties. And it comes straight from the infamous Rose Valley in Bulgaria.

Potassium Sorbate

A commonly employed preservative found in foods and beverages and also found in berries. It protects our formula and prolongs its shelf life.

Probiotic

Lactobacillus Ferment derived from Soymilk is one of the healthy bacteria commonly known as the probiotic used for production of yogurt. It restricts the growth of other bacteria around it, thus protecting both baby skin and our formulas from unhealthy micro invaders.

Sunflower

Few people know that the sunflower oil is loaded with omega-6 and other essential fatty acids with proven efficiency against skin infections and rashes, including dermatitis. It is also rich in vitamins A, D and E, as well as lecithin and carotenoids that are also beneficial for babies.

Sodium Phytate

Derived from corn, this plant-based, edible substance is abundant in cereals, legumes and seeds and serves as a powerful chelating agent in our formulas.

Glyceryl

Contributes to the gentle consistency of the product, gives it a velvety smoothness and helps to easily and quickly absorb into the skin.

Acacia Senegal Gum

A common food additive used as an edible stabilizer and viscosity controller in several industries and is most popular in the Middle East for making a famous gelato-like dessert.

Sodium Benzoate

Another widely used food preservative found in many fruits, mostly berries. It supports potassium sorbate in protecting our formula.

Citric Acid

A weak organic acid occurring naturally in all citrus fruits. It not only gives the sour taste of lemons, limes and grapefruits, but also acts as a very strong preservative and chelating agent. It also works miracles for treating skin problems like mild acne.

Radish Root

Everybody likes this crunchy salad vegetable, but very few people know that during fermentation, it releases a powerful preservative agent that is able to replace the harmful parabens and phenoxyethanols used widely in skin care products.

Vegetable Glycerin

Glycerin is a so-called humectant - it attracts and seals the moisture onto the skin so it doesn’t escape. This is essentially important for babies as their skin loses moisture much faster than adult skin.

Vitamin E

Derived from vegetable oils α-Tocopherol is the main form of vitamin E that favorably absorbs into human skin. It’s widely used as a food additive, and in our products, it serves as a strong antioxidant.

Arugula Leaf Extract

Arugula extract is a rich source folate (a key B vitamin) that helps reduce the buildup of the nasty blood chemical homocysteine. It also has anti-bacterial properties.

Xanthan Gum

Derived from corn - few people know its name, but we’ve all tasted this form of sugar, found in popular salad dressings and sauces. It’s a food additive that prevents oil separation and stabilizes an emulsion. It’s also a powerful thickening agent that supports the Arabic Tree Gum to sustain the viscosity of our formulas.

Coconut Fruit

Extracted from the kernel (copra) of the coconut, this ingredient is rich in healthy fatty acids, proteins, B vitamin complex.

Jojoba Oil

Jojoba Oil is a natural emollient which is specifically suitable for babies with super sensitive and rash-prone skin. Widely used for baby massages, it also has strong healing and soothing properties.

Chicory Root

Inulin is a natural polysaccharide belonging to the dietary fibers class. Similar to glycerin it is also a humectant since and attracts & retains water into the skin, thus keeping it well moisturized, soft and smooth.

Avocado

This nourishing plant oil is packed with essential fatty acids that hydrate and soften the skin while protecting it from moisture loss and dehydration. Rich in vitamins A, B, C, D, and E, as well as minerals. Additionally, avocado oil reduces inflammation and soothes dry, itchy skin, making it an excellent choice for dry, sensitive, or problematic skin.

Ceteryl

Contributes to the gentle consistency of the product, gives it a velvety smoothness and helps to easily and quickly absorb into the skin.

Lavender Essential Oil

Essential oils are nature’s finest fragrances, but their benefits certainly do not end there. Lavender oil is especially beneficial to newborns as it induces healthy sleep and relieves anxiety & stress. It also relieves pain and helps treat baby acne and eczema.

Pot Marigold

Calendula Flower is a very good natural moisturizer for deeply dried-out baby skin. It helps relieve the pain from irritated areas and works well on soothing and healing them.

Coconut Milk

This super oil not only nourishes, hydrates and softens baby skin, but also supports its development with the help of its strong antibacterial and anti-fungal properties. Coconut oil is thick and acts as a barrier to the outside irritants.