This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
We may collect the following information:
For the exhaustive list of cookies we collect see the List of cookies we collect section.
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
You may choose to restrict the collection or use of your personal information in the following ways:
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
The table below lists the cookies we collect and what information they store.
| Cookie Name | Cookie Description |
|---|---|
| FORM_KEY | Stores randomly generated key used to prevent forged requests. |
| PHPSESSID | Your session ID on the server. |
| GUEST-VIEW | Allows guests to view and edit their orders. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history, if you have asked for this. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| MAGE-CACHE-SESSID | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-TIMEOUT | Facilitates caching of content on the browser to make pages load faster. |
| SECTION-DATA-IDS | Facilitates caching of content on the browser to make pages load faster. |
| PRIVATE_CONTENT_VERSION | Facilitates caching of content on the browser to make pages load faster. |
| X-MAGENTO-VARY | Facilitates caching of content on the server to make pages load faster. |
| MAGE-TRANSLATION-FILE-VERSION | Facilitates translation of content to other languages. |
| MAGE-TRANSLATION-STORAGE | Facilitates translation of content to other languages. |
Yes! Our formulas are designed to be safe as soon as your baby is ‘grown-up’ enough for a bath in the tub. As most experts advise, it’s best to wait until the umbilical cord falls off before bathing your baby with something more than just a sponge or washcloth and warm water. Once you start bathing your baby, it’s also okay to apply baby lotion or diaper rash ointment or as soon as you see the first signs of skin dryness, flakiness, eczema or diaper rash.
Absolutely! Our formulas are pure and gentle enough to be used on children with sensitive or eczema-prone skin. However, if your baby is prone to skin allergies or suffers from atopic dermatitis or other serious skin conditions, we advise contacting a dermatologist in order to get the most specialized help possible.
We only use naturally sourced ingredients in our products that fall under one of the following groups: derivatives from natural and organic food-grade and herbal sources OR additives in food products or pharmaceutical products approved for internal use. We call them edible ingredients or “edibles”!
Yes! All ingredients in our products are naturally sourced, although this is not the key aspect that makes them baby-safe. Not all naturals are the best choice for your baby. That’s why we carefully select each natural ingredient in our formulations to make our products as safe as possible.
Our ingredients are from 100% edible sources. With that in mind, our products are designed for cosmetic use, not consumption. In the event that your baby swallows more than a pea-sized amount of product, contact a physician immediately!
Our baby bath product formulation is TEAR-FREE. That being said, you should always avoid direct contact of any personal care product with your baby’s eyes, as they are very delicate. In case of contact, rinse-off thoroughly with clear water and if irritation or eye redness occurs, be sure to contact your physician.
All our products are specifically designed to be baby-safe and will not harm your baby if used daily. However, we do not advise bathing your baby every single day as it really isn’t necessary for his well-being. However, you can use our baby lotion and diaper rash ointment products every day as they are designed to support the healthy development of your baby’s skin by keeping it moisturized and free of rashes.
We use certified organic ingredients in our formulas, although our products themselves are not certified by USDA or any other organization dealing with organic certification. Our reasoning is simple: we simply don’t believe in the idea that organic certification is a guarantee of safety in your baby’s personal care. The true measure of safety and quality in a product can be found in the transparency and nature of the ingredients themselves.
Yes! Our products are designed to be safe-to-use on babies, so they are also gentle on pets. However, keep in mind that even gentle human shampoos are less ideal than shampoo designed for pets. If you bathe your pet regularly it’s best to stick with a pet formula.
Never! Not only do we do zero product testing on animals, we specifically require our raw material producers to show proof that they also did not test their materials on animals. We are animal lovers ourselves!
